Design Futures Research

This research project examines seven trends shaping the context for the practice of design. This change in the nature of work calls for new skills and perspectives beyond traditional college-level design education. It is critical that the industry expands its knowledge and expertise to remain economically viable and professionally relevant as it prepares for changing client demands and new opportunities for design influence.

As educators begin to integrate this research into curriculum planning, AIGA will do the same for practice by releasing continuing professional education products and services linked to the skills underpinning these trends. We encourage you to begin learning about what it means for you by reading the trend reports featured here.

Introduction

Design Futures

Learn more about how the context for the practice of design has changed and what these changes mean for the future of professional work and education.

Trend One

Complex Problems

Our world is no longer one of simple problems. As complexity increases, designers must master methods long required in other fields.

Trend Two

Aggregation and Curation

Aggregation can enhance experiences but limit exposure to information, challenging designers to implement new communication strategies.

Trend Three

Bridging Digital and Physical Experiences

As users transition across devices, environments, and activities, designers must diversify interaction and minimize the gaps within user experience.

Trend Four

Core Values Matter

Models of design practice have expanded, leading to a need for new strategies and metrics for measuring design impact.

Trend Five

Resilient Organizations

Success today has a new primary requirement: an unparalleled understanding of innovation and the ability to respond flexibly to change.

Trend Six

Making Sense in the Data Economy

New technologies offer new design tools and materials. They also change the design process and the roles designers play in it.

Trend Seven

Accountability for Anticipating Design Outcomes

Models of design practice have expanded, leading to a need for new strategies and metrics for measuring design impact.

Related reading, videos and opportunities

Research

Design POV Research

We are committed to enhancing designers’ relevance, leadership, and opportunities for success. One of the greatest challenges comes in finding ways to inspire and guide those inside and outside the profession to understand how valuable the character, training, and experience of designers can be in solving complex problems and bringing positive change to society.

AIGA Professional Design Certification

This new online design certification program is open to design practitioners at every level who are committed to expanding their careers.

NEW YORK CITY | October 12–14, 2023

AIGA Design Conference

Connect in-person with your design community at the AIGA Design Conference in the New York City, October 12–14, 2023. Get your ticket by May 11 to save.