Certificate Description
The content in this certificate aligns with the Online Marketing Certified Associate (OMCA) credential, which is offered by OMCP. Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
Courses Included in this Certificate
- Digital Marketing Strategy
- Google Analytics
- Marketing Automation
- Mobile Marketing
- Paid Search (PPC)
- Search Engine Optimization
- Social Media Marketing
- Web Analytics
Key Features
Mobile-friendly
Video Content + Audio-enabled
Curated AIGA Resources
Games & Flashcards
Real-world Case Studies
Expert-supported
Exclusive Access AIGA Course Community
On-Demand with unlimited access for 365 days
Certificate of completion with pre-approved CEUs
Testimonials:
"If you want to learn the basics of digital marketing, I insist you opt for this course. It is way better than the fake online gurus in the market. Definitions, points, everything in this course is fundamental and listed in detail. Loved it."—Manjit P.
“A very nice introduction to digital marketing, worth time and efforts. It not only focuses on digital marketing but also the legal and moral aspects of this art. Every aspiring digital marketer should go through this course to understand basics as well as applications of digital marketing.” —Sahil S.
“This digital marketing program was exactly what I needed. I learned extremely valuable information that I will be able to put to use immediately in my business.” —Mark J.
Non member: $649
AIGA member: $549
First 20: $519
You may request a refund up to five (5) days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.
PMI PDUs: 12
Leadership PDUs: 0.75
Strategic & Business Management PDUs: 6
Technical PM PDUs: 6.75
IACET CEUs: 2.65 (Contact Hours: 26.5 hours)
HRCI Credits: 16 (Type: Specified - Strategic Business: 16)
SHRM PDCs: 26.5
Courses are offered in collaboration/partnership with MindEdge, a leading online learning platform that has served over 3 million learners.
Access Time: 365 days
Estimated time to complete the course: 26.5 hours
Frequently Asked Questions
Lifelong learning is critical for designers, and as design association, AIGA wants to help both design professionals and the profession. We heard from our community that professional development is valued more than anything else. We also learned from our research efforts that there are some non-design specific competency gaps that designers would need to close to best position themselves to advance their careers and the overall profession. AIGA is here to help with the launch of a new pilot program that offers courses for the creative professional. We will continue to improve and build on this initiative with a lean approach, along with your support and collaboration. We encourage you to join the pilot program and please share your insights as we aim to continue listening, learning, and improving this new membership benefit.
In partnership with the leading online learning platform, MindEdge, AIGA is offering courses that will help creative professionals identify business needs and grow future goals. MindEdge has a comprehensive catalog of professional development courses and certificates for busy professionals. Through this partnership, AIGA is able to offer this benefit to members.
During the pilot rollout, all learning will be asynchronous. Once you enroll in the course, you will also have exclusive access to the AIGA course community to network, connect, and learn with your peers. Our goal is to share additional resources and offer optional activities to help customize the learning experience to your specific situation. As part of the pilot program, we will offer a few optional live sessions to meet/greet other learners and learn in action through conversations with your design peers.
Registration is simple, just follow the steps below:
1. Select your course, pay, and you'll receive an automatic confirmation/receipt with instructions on how to start learning.
2. You will also receive an email from AIGA's concierge learning services with onboarding information and instructions, including your login and password for access to the learning community.
- The community component is hosted by AIGA + Next Thought.
- On-demand learning will occur within the AIGA + MindEdge Learning Management System.
3. Start learning!
- Take your on-demand course when it works best for your schedule.
- Join the exclusive course community to network with peers.
- Watch for more professional development opportunities from AIGA.
Additional courses will be coming in the next weeks and months. Please send a note to learn@aiga.org with questions about the courses and we will help you find what you need.
The easiest way to give back to the AIGA community is to gift a course to a fellow AIGA member. It is easy! Simply add the name and contact information for the person you wish to give the course to within the application and we will send them the information to join.
Please reach out to learn@aiga.org and we will be happy to share more information.
Please reach out to learn@aiga.org and we can share information on in-company solutions.
Please reach out to learn@aiga.org and we will be happy to share information on potential solutions and pricing.
Please reach out to learn@aiga.org. If you are an educator provider, education institution, or training center looking to promote your courses, increase credibility of your offers, and set standards for the profession, AIGA maybe able to help offer a solution.
Please reach out learn@aiga.org and let's explore how we can work together.
